All You Need to Know About Vaping Device?

Vaporisers are proving to be a rage across the word. Studies estimate the global market size of vaping devices in various forms to be worth USD 12.41 billion in 2019 alone. Between 2020 till 2027, the market is expected to grow at a CARG of 23.8%. The millennials are expected to be the force that will drive this rising demand.  One of the main reasons behind this dramatic growth in vaping will be the proliferation in the type of vaping devices.

However, most countries have very strict regulation on the sale and consumption of such vaping devices. Infact, in some countries, such devices are totally banned and deviation in any form attract strong penalties.

Evolution:

The concept of vaporiser or vaping dates back to the 5th century BC. In the book titled “The History of Herodotus”, it is described how Scythians would honour their dead by gathering in a tent and vaporise marijuana flowers over hot coal tops.  This shows that the idea of consuming vaporised THC has been prevalent since then.

The next breakthrough came in the 15th century with the advent of the Hookah. The Hookah finds mention in a lot of literature and pictures depicting royalty as well as ordinary people across the world, particularly in the Middle East and Asia.

It took the 20th century to arrive for the modern day vaping devices to take shape. In 1927, Joseph Robinson filled for the first patent of an “electric cigarette”. This was the first devices which could be used to deliver medicine directly to the respiratory system. The idea was to vaporise the medicines instead of consuming it in a pill or injection form. This device was purely meant to deliver medicines and not Nicotine, tobacco, Cannabis or any other recreational substance in any form as is being done today.

The next breakthrough came in 1963 when Herbert Gilbert applied for a patent of the first “smokeless non-tobacco cigarette”. Gilbert was inspired by the logic that inhaling anything which is burnt cannot be good for our health. Hence, he replaced the tobacco (& Nicotine) with flavoured material which could be inhaled by vaporising it instead of burning.

In the late 70’s, a new device was introduced to the market – smokeless cigarette. Contrary to Gilbert’s device, this new device was meant exclusively for consumption of Nicotine! Instead of burning tobacco, this device had a chamber that housed a filter paper doused in Nicotine. The user had to simply breathe through the mouthpiece and Nicotine vapours or ‘Vape” could be easily inhaled.  The term “vape” was coined after the launch of this device and it instantly became a big hit.

However, the first commercially successful e-cigarette was launched by Hon Lik, a pharmacist from China. This was the first instance where an atomiser was used to create the vapours without burning any substance. It used an ultrasonic atomiser instead of battery operated one as seen today. However, this was the first device that became commercially successful and laid the foundation of the modern vaping devices.

Types of devices

After Hon Lik, a lot of people came up with their own versions of vaping devices. Today’s vaping device has just two components – an atomiser to hold a cartridge and produce the vapour and a battery to power the atomiser.

1st generation devices

Unlike Hon Lik’s e-cigarette, that had three elements (flavour cartridge, atomiser & battery), a new device named “Cartomiser” was launched in 2006. This device had unified the cartridge and atomiser into a single component thus providing further convenience. Due to their resemblance with a conventional cigarette, these devices were called “cig-a-likes”. Besides its compact size, the main advantage of these vaping devices was that they produced the vapour only when inhaled, which was a major achievement.

2nd generation devices

The 2nd generation were a bit larger than Cig-a-Likes and were called Vape Pens. Here the performance of the battery and atomiser saw a significant improvement. Unlike a Cig-a-Like which would be activated when inhaled, Vape pens came with a button to manually activate the vaporiser. Also, these pens came with additional electronics that would prevent the device from overheating.  A minor upgrade here was the Clearomiser – clear + atomiser. Here the user could easily see the level of e-liquid balance in the tank. Also, after exhausting the e-liquid, the user simply needed to replace the atomiser which came in a variety of flavours thus offering the user a choice.

3rd generation devices

The current generation of devices is called as “Mods” (short for modification). These devices are modified to accommodate more battery back-up and larger e-liquid tank thereby making them last much longer than vape pens. Mods allow a high degree of personalisation for the user besides increased capacity. Slightly larger in size when compared to the vape pens, user can even calibrate their Mods to manage the amount of vapour that they inhale instead of a standard sized puff.

Way forward

Vaping devices have evolved over the last few years. Keeping the consumer preference in mind, these devices have been making the use of the available technology to give its users a better and personalised experience.  It is just a matter of time when the next generation of vaping devices makes its entry.

Lead Generation Strategies: Let’s Highlight the Top 5 to Keep Your Business Afloat

Let’s begin by describing the term first. Lead generation is an essential marketing strategy through which an entrepreneur identifies who his target is and then stimulates and captures the interest in a product or service to increase sales. In simple words, it means converting the site visitors into paying customers.

However, considering the fact that customer demands are on a constant roll, generating high-quality leads can be a challenging task. Why? The answer lies in the statistics below-

“63% of the customers who ask for your company’s info will not make a purchase for the next 3 months.”

In addition, 68% of B2B firms focus on generating quality leads, while 55% prioritize improving lead volumes.

Use Email Marketing Intelligently

You might think that email marketing is almost backdated and that social media platforms have taken the space. Before you can draw any conclusions, have a look at this stat-

You will be surprised to note that the number of people using emails is comparatively higher than social media users. Also, the conversion rate in email marketing is much higher (6.05%) compared to social media (1.9%).

Lead GenerationIt means that although email marketing procedures may have become an old horse in the race, they will continue to bring leads to your website. 

You have to segregate the customer subscriber list based on the priority and product catalog, and then send a personalized message to the concerned user.

The biggest bonus that you get with email marketing is an attractive ROI generation. It is encouraging to note that email marketing allows you to earn $40 for each dollar you are spending.

Second, email marketing is a cost-effective approach. You can get the recipient’s email id voluntarily to send the messages.

Content Marketing: Blogs and Video Content

Blogging is one of the most crucial aspects of the digital marketing strategy that directly aims to increase the lead. The aim of writing blogs is to provide useful, relevant, and unbiased information to users helping to build trust. Blogs can also assist in driving traffic to your website.

If you find that the readers are visiting your site to read the blogs, you can urge them to follow you on social media and subscribe to the newsletter.

Lead Generation

Another amazing content marketing strategy, which has created a buzz around the digital marketing arena, is creating highly informative video content.   There are various formats of video content such as creating short clips, to conducting live webinars where you directly interact with your audience.

In fact, Forbes has stated that nearly 75% of Fortune 500 executives watch videos on a regular basis.

Paid Advertising 

The best SEO strategies, blogging, posting video content, and other such tactics may prove useful in generating high-quality leads, but they will not provide you with immediate results. If you want to generate targeted leads with quick results, you should opt for paid advertising. Common examples include Google Ads and Facebook Ads.

The advantage of paid advertising is that you have the option of categorizing your audience to target the right customers. Also, if you are confused regarding the choice of the right keywords for your website, paid to advertise will help to zero out the relevant keywords that can bring high traffic to your website. You also have control over the campaign as you can pause or edit it.

Conducting an SEO Audit 

Another proven strategy that has helped popular digital marketing companies and experts to generate quality leads is a thorough SEO audit. Today, more and more companies are becoming aware of the importance of Search Engine Optimization, and you can start offering technical SEO audits that will differentiate your agency from others. 

SEO audits help to find flaws in your website and you can rectify the same to establish a trustworthy relationship with a prospective customer. It allows you to save time as you don’t need to create e-books or blogs. Users are usually looking for a solution to their problem first and thus may find SEO auditing more useful.

Social Media 

Social media is one of the fastest and most effective tools to reach your target audience and keep brand awareness generating. Facebook, Twitter, Instagram, and other platforms have given ample space to business organizations to promote their products and services. 

Conclusion

Now that you are familiar with the top 5 lead generation strategies, you can look to implement the same and give your business an upper hand advantage over others. Also, remember that there are several other tactics that can boost your profit.